Animal Rescue Foundation

Online Donor Acquisition Components

The Animal Rescue Foundation was created in 1991 by Tony and Elaine La Russa to address the needs of companion animals. Their vision for ARF is an organization that can not only aid abandoned and homeless animals, but also promote the concept that people’s lives can be enhanced by strengthening the bonds between humans and animals.

In addition to the online components below, Grey created a dimensional mailer kit for new members. The contents were varied based on the membership level donors chose.

Acquisition Email
Hall of Fame Membership Landing Page
MVP Membership Landing Page
All-Star Membership Landing Page

Gateway

Olympic "Pole Vault" Email

This email was created as part of Grey's winning pitch for Gateway's consumer business. Gateway's sponsorship of the 2004 US Olympic Team provided us with some interesting creative opportunities. The overall message encouraged parents to help their children reach higher levels of academic achievement through the purchase of Gateway computers.

Pole Vault Email

McAfee

Consumer

McAfee.com Redesign
McAfee asked us to explore a redesign of their consumer web site. Upon reviewing the existing site, I was struck by two major issues: the brand wasn't being applied consistently; the user experience was hindered by a cluttered layout.

The following layouts reflect an interim step in the evolution of the site. It was intended to provide existing customers with a familiar environment and lay the foundation for further refinement.

Home Screen
Products and Services Start Screen
Product Screen

2003 "Fearless" Consumer Program
Our team won the 2004 Echo Leader Award in the Information Technologies, Internet/Interactive Media category with the following creative, part of the McAfee Inc. Consumer 2003 Online Program.

Barbarians Banner
Barbarians Landing Page
Easy Banner
Easy Landing Page

Personal Firewall Plus Game Banner
Personal Firewall Plus Landing Page
Spamkiller Game Banner
Spamkiller Landing Page
VirusScan Game Banner
VirusScan Landing Page

Beach Ball Banner
Beach Ball Landing Page
Sailing Banner
Sailing Landing Page
Waves Banner
Waves Landing Page

Spamkiller Holiday Video Banner
Spamkiller Holiday Landing Page

This banner concept was also part of the Spamkiller Holiday campaign creative.

Spamkiller Holiday Wrap Banner

"Spam-Free Summer"
These pieces were part of the "Spam-Free Summer" campaign. The "Four Letter" and "Whatever" concepts were part of an effort to extend McAfee's penetration into college campuses.

Fireworks Banner
Fireworks Landing Page
Four Letter Banner
Four Letter Landing Page
Whatever Banner
Whatever Landing Page

McAfee

Enterprise

Global Technology Leadership (2003 Program)
This banner reflects the overall "Stop, Start" campaign notion, which continued McAfee's "Fearless" initiative. The general tone was "Stop worrying about threats, Start focusing on your business."

"Map" Pointroll Expandable

Global Technology Leadership Relaunch (2004 Program)
Continuing on the messaging from the 2003 program, the 2004 GTL Relaunch Program posed the following question: "Wouldn't it be great if McAfee's protective systems could be applied to everyday life?" These banners are the online counterparts to a print ad in which a pedestrian is shielded from a huge splash of water.

"Car Splash" Banner
"Waiter Spill" Banner

Secure-1 (Proposed, 2004 Program)
Aimed at Small Business owners / managers with limited or no IT resources, these expandable banners deliver a comprehensive overview of the Secure-1 managed security offering from McAfee.

"Keep Pace" Eyeblaster Expandable
"Work Easy" Eyeblaster Expandable

Foundstone "IP Addresses" (Proposed, 2005 Program)
Aimed at CEO's and other high-level decision makers, this banner illustrates Foundstone's ability to give you an accurate picture of your network security status, with an emphasis on prioritization of potential or actual danger spots. The massive list of IP addresses underscores the potential enormity of this task.

The final concept would allow the user to click the "Y" under repair and see the hazard IP address "Priority" column turn to a green "OK".

"IP Addresses" Banner

Nokia

Enterprise

"Archetypes" Launch
Grey developed the "Archetypes" campaign in response to Nokia's new Enterprise Mobility initiative. It characterizes the various types of coworkers IT professionals look after, and offers various hardware solutions to address their particular needs. The overall messaging is "Teamwork."

Timezone Tim Banner
Archetypes Email
Archetypes Microsite

Lead Generation
These online components were part of a qualified-lead generation campaign that included two sets of "Teamwork" cards. In addition to a free white paper, recipients could enter to win a Nokia 6820 messaging device.

Email
Landing Page
Thank You Page

SF Zoo

Outdoor

Part of a campaign to raise awareness for the San Francisco Zoo's new African Savanna exhibit. The dramatic three-acre, mixed-species African Savanna exhibit brings animals closer to the public than ever before.

The campaign included these billboards, wallscapes, bus wraps, street pole banners, posters, a variety of publication ads, and a t-shirt.

Giraffe Billboard
Kudu Billboard
Zebra Billboard

SKYY Vodka

Consumer (Pitch)

These pieces of creative were part of Grey's pitch for SKYY Vodka. The Fireworks expandable was part of a concept termed "Zag When Others Zig", which was intended to denote the unique qualities of SKYY's vodkas and set SKYY drinkers apart from other spirits consumers. The "Toolkit" site illustrated an opportunity for SKYY to use the Adobe Graphics Server to offer bar managers customizable templates for SKYY promotions at their establishments. (We developed a similar system for Wells Fargo, which allows marketing and branch managers to customize and produce banners and various print materials.)

Fireworks Expandable Banner
Toolkit Site

Teleflora

Consumer

This expandable banner offered potential Teleflora customers an opportunity to explore several Mother's Day bouquets. As the user moves a magnifying lens over a bouquet, the names of the component flowers and container are revealed.

Mother's Day Expandable Banner

Wellpoint

Consumer

Wellpoint is one of the largest health insurance providers in the US. These banners were part of a campaign to introduce a new offering, the "Power Suite." Power Suite provides flexible group plans for employees, as well as access to a variety of health maintenance tools.

"Old Timey" Banner
"Photo" Banner